First Sales Data

The top downloads haven’t been fixed, but I did get an email from the XNA team with a spreadsheet with Breath of Death VII sales data. Assuming I’m reading this thing right (it’s in a different format than the usual sales data we get) and it’s accurate, this is what we’re looking at:

4/22 – 5/1 Breath of Death VII data

Worldwide
3744 Sales
7687 Demos
48% Conversion Rate

On the one hand, we were expecting a bit more demos and sales. It’s impossible to say how much the Top Downloads not being updated affected us, but I’m sure it had a part. I really hope we can sell 30k by the end of June, because that means I could start working on game development full time (which would not only make my life a lot easier, but it would also mean higher quality games in less time).

On the other hand, that’s an insanely high conversion rate. Most games have conversion rates under 10% early on and then slowly go up over time so to have a conversion rate of around 50-50 right off the bat is crazy. Not only that, but if you just look at US figures, the conversion rate is even higher – a whopping 59%.

So we’re going to be watching the sales data very closely over the next few weeks. If sales stay steady for a long time, this could be very profitable.